Arpan NGO’s Child Safety Week 2025 With Vidya Balan Achieves 165+ Million Reach in a Nationwide Movement Targeting Offenders

FOR YEARS: conversations on Child Sexual Abuse remained hidden, spoken in whispers, avoided within families, and rarely acknowledged publicly. Arpan, a globally recognised non-profit organisation dedicated to the elimination of Child Sexual Abuse (CSA), launched Child Safety Week (CSW) in 2019 as a nationwide movement to dismantle this silence, amplify conversations and drive action to protect children from sexual abuse. Arpan’s Child Safety Week 2025 with its bold “POCSO Pakad Lega” campaign, has finally broken this silence and achieved a massive 165+ million reach. It has marked a major leap forward in child safety awareness and public accountability nationwide.

Centered on the powerful message that Child Sexual Abuse is a punishable offence and all children in India are #ProtectedByPOCSO, the campaign focussed on targeting offenders and sent an uncompromising warning: “Kisi bhi bacche ko galat tareeke se chhua toh #POCSOPakadLega. It served both as a warning and a deterrent, making the POCSO Act (Protection of Children from Sexual Offences Act) visible and accountability real. The campaign also called upon adult stakeholders reminding them that when adults take action, laws like POCSO come alive and ensure that offenders are held accountable.

Source: PTI News

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