LONDON: Talking about climate change is never easy. The issue is complex and upsetting. Headlines bring bad news way more often than good ones.

Techniques based on the extensive analysis of theories and research from social psychology, sociology, environmental and media studies can pave the way for a consistent approach to climate action commitment and citizen empowerment.

Here are five ways to communicate climate stories in a way that keeps people engaged and motivated to take positive action.

Source: PTI News

 

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