MUMBAI: Maharashtra, India (NewsVoir) EUME, the homegrown premium travel and lifestyle brand, has announced actor Ishaan Khatter as its brand ambassador, marking a defining moment in the brand’s journey as it strengthens its identity at the intersection of style, comfort, and modern design.
The collaboration is anchored in a shared philosophy that movement is not just physical, it is personal, expressive, and intentional. Ishaan’s dynamic spirit, thoughtful individuality, and rooted creative identity mirror the core of EUME – a brand built on legacy, craft, and contemporary sensibilities.
“We have always believed that EUME represents more than just travel accessories – it represents a lifestyle in motion,” said Naina Parekh, Founder, EUME. “In Ishaan, we found a natural extension of that idea. He is energetic yet grounded, stylish yet effortless, and deeply connected to his craft and culture. His personality resonates with the people we create for individuals who want functionality without losing their sense of expression. This partnership marks an exciting new chapter for us.”
Source: PTI News
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