AS INDIA’S DIGITAL ECONOMY EXPANDS RAPIDLY: small businesses are pivoting towards storytelling-driven marketing to build deeper connections with customers and stay competitive. Marketing strategist Ishan Goel, known for guiding startups and multi-crore brands, highlights the shift as a defining trend for 2025.
“In the digital age, people don’t buy products—they buy stories,” said Goel. “Trust has become the currency of online engagement, and the most authentic way to build that trust is through storytelling.”
The approach echoes the larger shift in India’s marketing landscape, as seen in recent developments such as the launch of comprehensive digital services by STS Digital Solutions. Their initiative aims to empower Indian businesses with end-to-end support in branding, performance marketing, and social media strategy—key areas that Goel also emphasizes in his work.
Source: PTI News
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