NEW DELHI: Indian Cybercrime Coordination Centre (I4C) and Amazon India on Sunday launched a nationwide initiative, ‘ScamSmartIndia’, to protect consumers from online scams, especially during the festive season.

As part of the campaign, the Ministry of Home Affairs’ I4C and Amazon will jointly drive a series of initiatives to take scam literacy to the grassroots and equip buyers with safe online shopping methods, ensuring a fraud-free festive season, according to an official statement.

These initiatives will include social media content that transforms complex fraud scenarios into easy-to-understand safety tips, digital ads featuring safety advisories, educational flyers in Amazon packages to guide consumers to shop safely during the festive season, as well as a national hackathon to develop AI-powered solutions for scam detection and prevention.

Source: PTI News

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