Delhi consumer forum imposes Rs 15 lakh fine on Emami over fairness cream

NEW DELHI: A district consumer forum here imposed a fine of Rs 15 lakh on Emami Ltd for unfair trade practices after a man alleged that the company’s fairness cream advertisement was deceptive and misleading.

The Central Delhi District Consumer Dispute Redressal Commission was hearing a complaint of unfair trade practices against Emami Ltd for its product, Fair and Handsome cream.

The complainant said that he purchased the cream in 2013 for Rs 79, but the product failed to give him the assured result of fair skin.

Source: PTI News

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