Making tech giants pay for news was success first time around. It can be done again

MELBOURNE: (May 1) With the release this week of the government’s News Bargaining Incentive, it’s worth reconsidering the origins and achievements of its predecessor, the News Media Bargaining Code.

Both have the same aim: to gain payment from the search and social media companies that profit from the use of media content, but do not effectively pay for this necessary input to their business.

So what did we learn from the first laws, and how can that be applied to this new attempt to make tech companies pay for news?

Source: PTI News

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